Ethics: UMD will perform its work with professional ethics, avoiding conflicts of interest, and striving to improve the activities through good works and professional responsibility. UMD will present the truth in its advertising and services, in order to ensure total customer confidence.

Value: UMD will offer value-added services that are highly competitive, and offer opportunities for true value to our customers. UMD will continue to offer a variety of free services and information in order to promote our industry and enhance workplace efficiencies.

Quality: UMD will provide the highest level of quality to it's customers, by analysing each customer's needs and providing appropriate service to satisfy those needs. For all projects and opportunities, UMD will endeavour to provide its services without interruption of the customer's normal operations, and without undue burden on the customer's management.

Usefulness: UMD will provide services and products that are inherently beneficial to our customers, and utilise our customer feedback to re-assess that usefulness. UMD will not market products or services that do not provide a meaningful and practical application solution.